Zuck’s vision of having AI generate marketing collateral and automatically run ads is closer to reality than most people think. Ironic that Gemini is making this process so easy, which means Meta has a clear path in making it happen.
Shrimp cocktail (Fri/Sat only) from Cook’s Seafood in Menlo Park.
From Meta’s Q2 2024 earnings call:
AI is also going to significantly evolve our services for advertisers in some exciting ways. It used to be that advertisers came to us with a specific audience they wanted to reach, like a certain age group, geography or interest. Eventually, we got to the point where our ad systems could better predict who would be interested than the advertisers could themselves. But today, advertisers still need to develop creative themselves. And in the coming years, AI will be able to generate creative for advertisers as well, and we’ll also be able to personalize it as people see it. Over the long term, advertisers will basically just be able to tell us a business objective and a budget, and we’re going to go do the rest for them. We’re going to get there incrementally over time, but I think this is going to be a very big deal.